Turning the page / Ideo’ vision of the future

Here is the latest effort from Ideo in making the world a better place, with a new kind of digital reading device. Although i'm not sure how this will make the experience so much better, the concepts are quite innovative, even if we all question the death of turning the page. I just love how they use those analog props and vintage references for the promotional video. The irony is clear as spring water !

Published by on August 16, 2012

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